Case Studies
Saffron Restaurant 1.8K monthly organic traffic (in 3 Month)
The Challenges
Before implementing SEO, Saffron Indian Restaurant and Takeaway faced several roadblocks:
❌ Low Online Visibility: The restaurant was barely appearing in search results, making it hard for potential customers to find them.
❌ Strong Competition: Other Indian restaurants in Hemel Hempstead were dominating search rankings, pushing Saffron further down.
❌ Poor Google Business Profile Optimization: Saffron’s GBP was incomplete, making it difficult for locals to discover the restaurant through Google Maps or Search.
❌ No Organic Revenue Streams: The restaurant relied solely on word-of-mouth and paid promotions, with no traffic coming from organic search.
The SEO Strategy That Made It Work
1️⃣ Keyword Research & Targeting
We identified high-impact keywords to target:
✅ Branded Keywords – “Saffron Hemel Hempstead,” “Saffron Indian Takeaway”
✅ Non-Branded Keywords – “Indian restaurant Hemel Hempstead,” “best Indian food near me”
✅ Geo-Targeted Keywords – “Indian takeaway Old Town Hemel Hempstead”
By optimizing for a mix of branded and non-branded terms, we ensured Saffron ranked for searches with high local intent.
2️⃣ On-Page Optimization
To improve search rankings and user experience, we made key website improvements:
✅ SEO-Optimized Content: Engaging, keyword-rich descriptions for the homepage and service pages.
✅ Meta Titles & Descriptions: Optimized for better visibility in search results.
✅ Structured Data (Schema Markup): Enhanced listings with menu details, star ratings, and opening hours.
3️⃣ Google Business Profile (GBP) Optimization
We turned GBP into a traffic-driving asset by:
✅ Fully optimizing profile details (address, phone, business hours).
✅ Adding high-quality images of dishes, interiors, and menus.
✅ Encouraging customer reviews, leading to a 40% increase in positive ratings.
✅ Posting regular updates on special offers, events, and promotions.
4️⃣ Off-Page SEO & Link Building
To build authority and drive referral traffic, we focused on:
✅ Listing Saffron on food directories and local business platforms.
✅ Earning backlinks from food bloggers & review sites.
✅ Engaging on social media platforms to attract a wider audience.
5️⃣ Technical SEO Fixes
We ensured a smooth user experience by:
✅ Optimizing website speed & mobile responsiveness.
✅ Fixing technical SEO errors (missing meta tags, duplicate H1s, etc.).
✅ Improving URL structure & internal linking for better navigation.